Insights
What could the future look like, and what does that mean now?
We share our frameworks and our view on what AI means, by sector. Context, perspective and a concrete picture of what is coming at organisations.
The library.
Dossiers
Long reads that take one question all the way down. Also available as a pdf.
Dossier · Strategy & Adoption · 26 min
The Adoption Gap
Why AI plans stall between the announcement and daily work, and what closes the gap.
Read the dossierDossier · Robotica & Physical AI · 18 min
The Reducer Problem
Why capacity, not capability, decides how many robots arrive, and the one part that holds it back.
Read the dossierDossier · Strategie & Adoptie · 20 min
The Token Bill
Why a falling price per token produces a rising bill, and the three multipliers nobody budgets for.
Read the dossierDossier · AI-frontier & modellen · 23 min
The Unlocked Door
Four times an agent walked through a door that was already open. Nothing was broken into, and that is the point.
Read the dossierDossier · AI-frontier & modellen · 19 min
The Other AI Race
Why the race is not about the best model but about the chain beneath it.
Read the dossierDossier · Strategy & Adoption · 16 min
The Authenticity Crisis
Why images and audio stop counting as proof, and what still does.
Read the dossierDossier · AI & Werk · 17 min
The First Rung
Why the junior job vanished while the vacancies stayed, and what that costs six years out.
Read the dossierDossier · AI & Werk · 20 min
What Stays Human
The machine got better at doing. Vouching for the answer is what remained.
Read the dossierDossier · AI & Werk · 18 min
The Learning Paradox
Why the same AI teaches one person and hollows out another, and where that difference sits.
Read the dossierDossier · AI-frontier & modellen · 18 min
Power as Strategy
Why electricity is the scarce commodity of the decade, and what a grid queue does to a plan.
Read the dossierDossier · Strategy & Adoption · 25 min
Is It a Bubble?
Where the money for the AI buildout comes from, and why a third of it is not switched on.
Read the dossierDossier · Practice · 26 min
We Gave Our Social Media to AI
How we automated our own content pipeline, with a human at the controls.
Read the dossierDossier · Science · 19 min
The Discovery Machine
What AI quietly builds instead of takes: proteins, materials, mathematics, the first Nobel Prizes.
Read the dossierDossier · Working with AI · 15 min
Trust & Verify
AI generates faster than anyone can check. How you still know it is right.
Read the dossierDossier · Working with AI · 14 min
Workflows vs Agents
Everyone wants an autonomous agent. Often the right answer is a boring workflow.
Read the dossierDossier · Working with AI · 25 min
Context Engineering
Everyone learned to write prompts. The skill that counts now is managing what the model sees.
Read the dossierDossier · Working with AI · 16 min
The Harness
Everyone compares models. The bigger difference is the harness you build around them.
Read the dossierDossier · Working with AI · 18 min
The Loop
Everyone optimises the prompt. The teams that win optimise the loop.
Read the dossierDossier · Robotica & Physical AI · 31 min
The Humanoid Moment
Why physical AI and humanoid robots are arriving faster than expected.
Read the dossierDossier · AI-frontier & modellen · 30 min
The Exponential Blind Spot
Why organisations structurally underestimate exponential change.
Read the dossierWeekly briefings
What moved that week, and what it means.
Weekly briefing · Weekoverzicht · 13 min
Where the dial moved
This week's AI and frontier-tech news only makes sense when you stop counting the old way.
Read the articleWeekly briefing · Weekoverzicht · 14 min
The Plumbing Tell
This week the tells were in the plumbing — safety layers, scanners, batteries, and org charts made of agents.
Read the articleWeekly briefing · Weekoverzicht · 13 min
The Layer Question
This week the AI story stopped being about who's ahead and started being about which layer you're actually looking at.
Read the articleWeekly briefing · Weekoverzicht · 12 min
The Feed Gap
Energy, robotics, and AI crossed the same line this week: from forecast to fact, from clip to shift, from tool to worker.
Read the articleWeekly briefing · Weekoverzicht · 12 min
The Frontier Has a Floor
This week the AI story stopped being about software. It's about ultrasound, angstroms, terrain, and the grid underneath all of it.
Read the articleWeekly briefing · Weekoverzicht · 11 min
The Entry Cost
Across brains, factories, weapons, and jobs, the price of admission keeps falling — and that's the story worth watching.
Read the articleShort reads
Single observations, methods and explainers.
Praktijk · 3 min
How we AI'ed our own agency
We tell organisations that adoption is a design question. So we redesigned our own work first. A look inside the machine behind it.
Read the articlePraktijk · 3 min
Which workflows lend themselves to AI, and for which sectors
Four recognisable signatures show where AI genuinely saves time, and where human judgement stays indispensable.
Read the articleMethode · 2 min
Reasoning back from the future: the Three Horizons model
Why you start with a picture of where you want to end up, and then reason back to today's choice.
Read the articleFramework · 2 min
Why adoption works in this order: See, Understand, Adopt
Change that lasts starts with people who cannot yet see what is possible, and only then with strategy.
Read the articleStrategie & Adoptie · 8 min
The price column is the new leaderboard
Demographics, export controls and a discount rack at the frontier — five stories from this week that all turn out to be about the same thing: capability stopped being scarce, and something else became the constraint.
Read the articleRobotica & Physical AI · 5 min
The Robot That Fits the Field, Not the Mirror
Hybrid wheel-leg machines are quietly winning in agriculture while the industry stares at humanoids — and the design lesson applies to any environment you run.
Read the articleAI-frontier & modellen · 5 min
The Quiet Track: Why Sound Waves May Beat Brain Implants to the Finish Line
While implant startups collect the headlines, ultrasound-based brain interfaces are reading neural activity from outside the skull, and the gap is closing faster than I expected.
Read the articleStrategie & Adoptie · 4 min
China Is Electrifying the Hard End of Trucking First
37% of new trucks sold in China are electric, and the heaviest ones swap batteries faster than diesel refuels. The West is still debating whether that's possible.
Read the articleRobotica & Physical AI · 5 min
When Making Stops Taking Time
A Tsinghua lab just cured an entire object in resin in 0.6 seconds. The interesting part is what breaks when fabrication time stops scaling with size.
Read the articleStrategie & Adoptie · 5 min
The Chokepoint Theory Just Got Its First Real Stress Test
The US suspects a leading-edge ASML tool reached China. The entire export-control strategy assumes that never happens.
Read the articleAI-frontier & modellen · 5 min
The Map Is Becoming a Copy of the World
Spatial capture just collapsed from lidar rigs to the phone in your pocket — and that changes what a map is.
Read the articleRobotica & Physical AI · 5 min
The Bottleneck Just Moved: Why Fiber Muscles Matter More Than the Next Model Release
MIT's electrofluidic fiber muscles match the power density of human skeletal muscle. For humanoid robotics, that shifts a constraint most people assumed was permanent.
Read the articleRobotica & Physical AI · 5 min
When the Factory Can Rebuild the Factory
A self-upgrading 3D printer at Meiji University and a 0.6-second light-based printing method at Tsinghua point at the same shift: manufacturing is starting to run software's self-improvement loop.
Read the articleAI-frontier & modellen · 5 min
The IQ Chart Is a Door, Not a Ruler
Scoring frontier AI models on a human IQ scale tells you almost nothing about the models. It tells you a lot about how people want to understand them.
Read the articleRobotica & Physical AI · 5 min
When the Forecast Doubles Twice, Stop Reading the Number
Morgan Stanley revised its 2026 China humanoid shipment forecast by 3.5x in six months. The revisions themselves carry more signal than any single figure.
Read the articleRobotica & Physical AI · 5 min
Atlas Is a Supply Chain Now
Boston Dynamics rebuilt its humanoid around spare parts, swappable limbs, and automotive suppliers. That tells you more about where robotics is than any demo video.
Read the articleMethode · 2 min
The six dimensions on which you determine AI readiness
AI readiness is the sum of six things: understanding, urgency, leadership, people, data and the ability to absorb change.
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