Keynote by Back From the Future

AI adoption partner · from inspiration to daily use

AI that lands in the real work.

We take organisations from AI awareness to daily use: first see what's possible, then discover where it pays off, and train until it's second nature.

15+ years of experience50+ organisations helped250+ keynotes delivered50,000+ people inspired9.2/10 average rating700+ people trained

Trusted by

Logo InShared
Logo Veris
Logo KNGF Geleidehonden
Logo Europol
Logo AMS-IX
Logo Companen
Logo KLM
Logo Rijksoverheid
Logo Enrico Food
Logo BAM
Logo PostNL
Logo Buro Dirigo
Logo Cloudsuite
Logo European Commission
Logo Politie

Where do you want to come in?

Four routes to an organisation that really uses AI.

Pick the entry that fits where you stand today.

Ruben Horbach on stage at Nedap
Keynotes

I want to wake the organisation up

One hour or one day that changes the conversation: seeing what AI can already do today, in your own context.

30–60 min · NL & EN

View keynotes or do the AI Challenge
Work session mapping a work process with post-its
Consulting

I want to know where AI saves us time

Shadow, measure, redesign. First find the places where it pays off, then build.

±20% of the work-week back at Veris

See the method
Training session with participants at their laptops
Training & Adoption

I want my people to be able to do it, and keep doing it

Training plus the rhythm afterwards, until AI is simply how you work.

700+ people trained

Follow the line
Work session around an AI solution
AI Agents

I want extra capacity, without extra people

From first use case to an agent that runs in production, and keeps running.

15+ own agents live

View AI Agents

The opportunity

Where the gains sit.

AI plans rarely stall on the technology, but on adoption. Our dossier shows why, and what the organisations that do make it work do differently.

Dossier · 26 min

The adoption gap

Why AI plans stall between announcement and daily work, and what the organisations that do make it work do differently.

Read the dossier
Ruben Horbach on stage at Salotto in MilanRuben Horbach on stage at NedapRuben Horbach on stage at GO>TECH WORLDRuben Horbach on stage at KatapultRuben Horbach on stage at Arkance ConnectKeynote at Salotto in MilanRuben Horbach on stage at CloudsuiteKeynote in a full room

Ruben as a speaker at our IT Innovation Day was inspiring; his energy and belief in progress and positive opportunities are contagious. An absolute must if you want to break through existing frames of thinking and explore the future.

Volkert Deen · Chief Editor · IDG

The founders

Why we do this.

Back From the Future was founded because we kept seeing the same pattern: strategies were written, pilots launched, tools bought. But the people doing the daily work were brought in too late. We turn that around: people as the starting point, technology as the means.

The name is not a metaphor, by the way. We first form a sharp picture of where technology is heading, and reason back from there to the choices of today. Our goal is that organisations can do it without us.

Ruben Horbach

keynotes and technology

Researches where technology is heading every day and translates it to the stage. Gave 250+ keynotes and builds the agent infrastructure we run on ourselves.

ruben@backfromthefuture.nl

Vincent Croes

strategy and adoption

Guides organisations from plan to daily practice. Works on strategy, policy and change, with the people who ultimately do the work.

vincent@backfromthefuture.nl

Our promise

Our goal is that you can do it without us.

In the end we want to make ourselves redundant. After each step you can continue with us, go on alone, or bring in someone else, without being locked into one long programme.